The Privacy Statement applies to the collection and use of personal information collected in certain circumstances, for example when one visits our website, inquires about our services, reserves a room, makes a purchase, or calls us. Please take the time to read the following document, in which information regarding how Gut Berg GmbH & Co. KG uses this personal information, what kind of data is collected, how and to what purpose the data is used, with whom Gut Berg GmbH & Co. KG shares this information, and what measures Gut Berg GmbH & Co. KG takes to protect your personal data.
Your right to personal privacy and data protection is of the highest priority, and Gut Berg GmbH & Co. KG strives to protect these rights.
All obligations and responsibilities regarding data protection exceeding or in addition to this Privacy Statement will remain unaffected.
Why does Gut Berg GmbH & Co. KG collect personal information?
Gut Berg GmbH & Co. KG collects and uses your personal information in order to offer exceptional customer service, easy access to our website, and offer and provide optimal services. Furthermore, your personal information assists Gut Berg GmbH & Co. KG in informing you about our newest products and special offers and to keep you informed about other developments that we feel may interest you.
If you not interested in our new developments and/or would not like to receive information about our new products and services, you can inform us at any time.
What data is collected?
There are many situations in which your personal information can help Gut Berg GmbH & Co. KG provide better service. That is why, for example, you are asked to provide information when you start a transaction. Only information relevant to the current situation will be requested. Normally this includes name, billing address, telephone number, e-mail address, preferred method of contact, and/or credit card information. Additionally, Gut Berg GmbH & Co. KG collects data for marketing research in order to better understand our clientele and offer appropriate services. Furthermore, Gut Berg GmbH & Co. KG collects customer activity data from our website. On the basis of this information, Gut Berg GmbH & Co. KG can assess which information is useful to our customers and which areas of our website and online services are of interest.
When does Gut Berg GmbH & Co. KG share personal information?
Gut Berg GmbH & Co. KG takes the protection of your personal information very seriously. Gut Berg GmbH & Co. KG promises you, that your contact information is never sold or passed onto other vendors. In order to provide you with exceptional service, Gut Berg GmbH & Co. KG may, under certain circumstances, give your information to legal individuals who are obligated to handle the information in accordance to the Privacy Statement. Under certain circumstances, it can be beneficial for Gut Berg GmbH & Co. KG to provide other companies (who are strategic partners with, or employed by Gut Berg GmbH & Co. KG) with certain information so that they can provide you with services and products in the name of Gut Berg GmbH & Co. KG. These companies can help us to process information, take reservations and orders, deliver products, administer and maintain customer data, offer customer service, evaluate interest in our products and services, conduct customer research, or complete polls regarding customer satisfaction. These companies are obligated to handle your personal information in accordance with the Privacy Statement in order to protect personal privacy. Furthermore, Gut Berg GmbH & Co. KG may be required by law or legal regulation to provide personal information.
How does Gut Berg GmbH & Co. KG protect your personal information?
Gut Berg GmbH & Co. KG takes precautions, including administrative, electronic, and physical procedures, to protect your personal information from loss, theft and misuse, as well as from unauthorized access, transmission, alteration, and deletion.
The website employs the industry-standard SSL (Secure Sockets Layer) encryption. Your personal information and credit card information required in internet transactions is thereby safeguarded.
You can also help us secure your information by following some simple steps. Change your password often using a combination of letters and numbers and make sure you are using a secured web browser.
Integrity of your personal information
Gut Berg GmbH & Co. KG has taken security measures to ensure that your personal information for the intended purposes is correct, complete and up-to-date. Naturally, you have the right to access and change your information at any time. You can help us by making sure your contact information and default settings are correct, complete and up-to-date. You may also receive a copy of your personal information by contacting us at the e-mail address mentioned below.
Cookies and other technologies
Like most websites, information requested by us is automatically collected and saved in a protocol. This information includes internet protocol addresses (IP addresses), type of browser used, internet service provider (ISP), reference and end pages, operating system, date and time, and click stream data.
In some of our e-mail notifications, Gut Berg GmbH & Co. KG uses the so-called “click-through URL”, that is connected to contents on our website. When you use such a URL address, you pass through our web server before you land at the destination webpage. Gut Berg GmbH & Co. KG tracks these “click-through” data, to determine the interest in certain topics und to measure how effectively it communicates with our customers. If you would not like you information to be collected in this way, do not click on any text or graphic links in the e-mails.
Additionally, Gut Berg GmbH & Co. KG uses “pixel tags” (small picture files) that furnish information about which areas of the website the clients have visited or measure the effectiveness of the customer search requests on our site.
With help from pixel tags, Gut Berg GmbH & Co. KG can send e-mail notification in a format accessible by our customers. Additionally we can research if the e-mails were opened in order to help Gut Berg GmbH & Co. KG to only send e-mails that interest our customers.
Our company-wide commitment to protecting your personal privacy
So that the security of your personal information is ensured, all workers are given current instructions and the company takes strict security precautions to protect your personal information.
The website contains links to other companies. Gut Berg GmbH & Co. KG is not responsible for their personal privacy guidelines. Gut Berg GmbH & Co. KG recommends that you attain these companies’ Privacy Statements.
Our website uses social plugins (“plugins”) provided by the social network facebook.com, operated by Facebook Inc., 1601 S. California Avenue, Palo Alto, CA 94304, USA (“Facebook”). The plugins are identifiable by a Facebook logo (white letter f on blue background or a thumb up icon) or the notice “Facebook Social Plugin”. For a full list of all social Plugins please see http://developers.facebook.com/plugins.
When you visit a page of our website that contains a social plugin, your browser establishes a direct connection to Facebook servers. Facebook directly transfers the plugin content to your browser which embeds the latter into the website, enabling Facebook to receive information about your having accessed the respective page of our website. Thus we have no influence on the data gathered by the plugin and inform you according to our state of knowledge.
The embedded plugins provide Facebook with the information that you have accessed the corresponding page of our website. If you are logged into Facebook, your visit can be assigned to your Facebook account. If you interact with the plugins, for example by clicking “Like”, or entering a comment, the corresponding information is transmitted from your browser directly to Facebook and stored by it. Even if you are not logged into Facebook, there is possibility that the plugins transmits your IP-address to Facebook.
If you are a Facebook member and do not want Facebook to connect the data concerning your visit to our website with your member data already stored by Facebook, please log off Facebook before entering our website. Further you can block Facebook social Plugins by using add-ons for your browser, like the “Facebook Blocker“.
Questions regarding personal privacy rights
If you have questions or concerns regarding the Privacy Statement, please feel free to contact us at the appropriate e-mail address (see below).
Naturally you can ask Gut Berg GmbH & Co. KG which of your data is or has been collected, where the data was collected, how it is used, and if it was shared with another company. Additionally, you can correct false information or delete incorrectly processed data. The terms of the Personal Privacy Law apply.
Gut Berg GmbH & Co. KG
5600 St. Johann im Pongau
ADDITIVE+ LANDINGPAGE – Online Marketing and Landing Pages
Beside our website we do also operate optimized landing pages for means of hotel online marketing. To process your request, reservation, order, activation, registration or the transmission of other contact forms on our website as well as to save and store your data we use cloud services, CRM systems and software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”), our partner in the field of hotel digital marketing. The adequate level of data protection is based on data processing agreements with the respective company.
Our landing pages use Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics enables website operators to analyse the user behavior of the visitors. The information about the user behavior is transmitted to and stored by Google on its servers.
Your IP address is collected but immediately anonymised (for example by deleting the last 8 bits). As a result the geolocation data is less accurate.
You can prevent the data collection connected to your use of our online services through cookies and the processing of this data by Google, by installing the browser-plugin available at the following link:
ADDITIVE has an insight into data gathered through Google Analytics. This data will be used only to analyse the use of our websites and to evaluate our marketing and distribution strategies.
Our website and landing pages also use functions provided by ADDITIVE for the multi-channel monitoring of the use of our websites as well as marketing and distribution strategies like landing pages, newsletter and social media presence. Information about your visits and submitted forms on our websites are also transmitted to ADDITIVE in order to evaluate and optimize our marketing and sales measures.
The data processing takes place in accordance with the requirements of art. 6 para. 1 lit f (legitimate interests) of the GDPR.
Our objective in accordance with the GDPR (legitimate interests) is the improvement of our products and services and our web presence through the analysis of the use of our website as well as marketing and distribution strategies.
Our website and our landing pages also use remarketing functions provided by Google Inc. (“Google”) and by Meta Platforms Inc. (“Meta”). Therefore, Meta and Google will know that you have visited our website. This way visitors of our website and of our landing pages will find ads adapted to their interests on Google’s advertising platforms and on the social media platforms Facebook and Instagram.
The data processing takes place in accordance with the requirements of art. 6 para. 1 lit a (consent) of the GDPR.
On our website you have the possibility to buy vouchers by using the integrated voucher software. To process your purchase and to save and store your data we use software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”) in the context of voucher marketing. Through the use of these services and systems your data will be processed and stored in the EU.
The data you provide is required to fulfil the contract or to carry out pre-contractual measures. Without this data we cannot conclude a contract with you. The data will not be transferred to an outside third party, except for your credit card data which will be transferred to the payment provider and to our tax accountant to fulfil our tax obligations.
The data processing takes place in accordance with the requirements of art. 6 para. 1 lit a (consent) and/or lit b (processing necessary for the performance of a contract) of the GDPR.
On our website you have the possibility to subscribe to our newsletter. For the subscription we need your email address and your consent to receive our newsletter through ADDITIVE, our provider for hotel e mail marketing. To provide you with relevant information we also gather and process voluntary information concerning interests, name, date of birth and country/region of origin in our hotel newsletter tool.
After signing up for our newsletter you will receive an email containing a link to confirm the subscription.
Your subscription can be cancelled any time by clicking on the cancellation link in the respective newsletter.
To process your subscriptions and to send our newsletters we use software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”). Through the use of these services and systems your data will be processed and stored, at least in part, also outside of the EU or the EEC. The adequate level of data protection is based on data processing agreements.